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KTB
Brand Perameters:
Open
the KTB Brand Parameters pdf file
Do
not alter the logo to include local community name. Please
place affiliate logos adjacently. For example:
Use
only black and white or the official KTB colors when using
this logo.
Logo
should not be reproduced any smaller than 1 inch wide.
Unacceptable
Graphic Treatments
The new KTB logo must always be reproduced exactly as it
appears in the examples provided in the previous section.
Following are some exmples of the ways the logo cannot be
altered:
Official
KTB Colors
Green and blue are an important element of KTB's brand
identity program. KTB selected green because it is the color
of the environment and blue because it is considered by
branding experts to be the color of leadership. This positions
Keep Texas Beautiful as the state's leading nonprofit environmental
organization.
Green:
Pantone 369 (CMYK: C: 65.0 M: 0.0
Y: 100 K: 8.5)
Blue:
Pantone 285
(CMYK: C: 91.0 M: 43.0 Y: 0.0)
Slogan/Typography
Since KTB's mission is
"to educate and engage Texans to take responsibility for improving their community environment," KTB's slogan
was created to be proactive and adaptable anywhere in the
state. A simple, empowering question has become KTB's new
slogan:
Who
Keeps Texas Beautiful?
The
slogan should always be reproduced in the Walbaum font with
a minimum point size of 14.
Questions?
If you're not sure about a specific use of the brand
logo or slogan, call the Keep Texas Beautiful offices at
1-800-CLEAN-TX or (512) 478-8813.
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