FOR IMMEDIATE RELEASE - JANUARY 20, 2005
CONTACT -

Cecile Carson
Keep Texas Beautiful
1-800-CLEAN-TX
cecile@ktb.org

Christina Wessell
Youth Service America
202-296-2992 x 28
cwessell@ysa.org


KEEP TEXAS BEAUTIFUL SELECTED AS LEAD AGENCY FOR THE 17TH ANNUAL NATIONAL YOUTH SERVICE DAY, APRIL 15-17, 2005

Texas Youth to Join Millions of Their Peers as Part of International Volunteering Movement

AUSTIN, TX AND WASHINGTON – (January 20, 2005) – Youth Service America (YSA) announced the selection of Keep Texas Beautiful, Inc. (KTB) as a Lead Agency for the 17th Annual National Youth Service Day, April 15-17, 2005. Fifty Lead Agencies across the country will coordinate local, regional, or statewide celebrations of National Youth Service Day, promoting projects and events and coordinating volunteer recruitment, local media outreach, and hands-on participation by elected officials. To strengthen this effort, State Farm Companies Foundation, the Presenting Sponsor of National Youth Service Day 2005, is making a substantial commitment to the Lead Agency program.

National Youth Service Day (NYSD) is a public awareness and education campaign that highlights the amazing contributions that youth make to their communities 365 days a year. For NYSD 2005, young people will design and lead service-learning projects in areas ranging from literacy and the environment, to healthcare, hunger, and help for the elderly. As the largest service event in the world, engaging millions of young people, NYSD draws together a remarkable consortium of local, regional, and national partners, while supporting youth on a lifelong path of service and civic engagement.

“It is a distinct honor to work with such amazing Lead Agencies. Their leadership increases the scale and visibility of youth service year-round, and helps youth in America play a lead role in learning about community needs, while giving their time, energy, commitment, and idealism,” said Steve Culbertson, president and CEO of Youth Service America. “Millions of young people serving together on National Youth Service Day creates a tidal wave of good and sends a powerful message of hope and healing around the globe,” Culbertson added.

KTB will be working with youth statewide to implement projects in conjunction with the Texas Department of Transportation Don’t Mess with Texas Trash-off (April 2) and the Keep America Beautiful Great American Cleanup™ (March 1-May 31). KTB in cooperation with the Texas Municipal League will ask youth attending the Texas Youth Summit, in La Porte on February 26-27, for suggestions and recommendations on involving youth in litter prevention, beautification, cleanup, and community improvement activities.

“We are so proud to be chosen by Youth Service America to involve our Texas youth in national efforts to serve their communities,” says Joanne Weik, President of KTB. “An active participation in the NYSD program will only help to support KTB’s goals and efforts to engage future generations and will give them an opportunity to part of something even bigger.”

Keep Texas Beautiful, the statewide grassroots environmental organization and affiliate of Keep America Beautiful, strives to empower Texans through education to take responsibility for enhancing their community environment. KTB works with volunteers, elected officials, businesses and state and federal agencies to ensure that every Texan has the opportunity to take individual responsibility for making Texas the cleanest, most beautiful state in the nation. For more information on programs and events, call 1-800-CLEAN-TX or visit the website at www.ktb.org.

Youth Service America is a national nonprofit resource center that partners with thousands of other organizations committed to strengthening the youth service movement. YSA’s programs and services help to strengthen the effectiveness, sustainability, and scale of the youth service and service-learning fields on a local, national, and global level. In addition to National Youth Service Day (www.ysa.org/nysd) and Global Youth Service Day, which take place concurrently each April, YSA also hosts SERVEnet, providing the largest database of volunteer opportunities in America. For more information, visit www.ysa.org.

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Keep Texas Beautiful / 1524 South IH-35, Suite 150/ Austin, Texas / 78704